NOVEL NODA LOADING DOCK MURALS
02 / 01 / 2018
Art defines the Novel NoDa project. The team made it clear that you should be able to experience art from every angle of the project. As construction started to come to an end, it became evident that we were missing that art element as you approached the building site from 35th Street. We decided to use the two loading dock doors as canvases and help to pull people along the pedestrian path through the site.
When we first started discussing a design concept with Matt Hooker and Matt Moore, Crescent Communities was in the midst of rebranding their multifamily product to Novel. This new name ended up being the inspiration for the piece. Matt and Matt light up when they tell the story, but the idea is that we each create our own story. Our own narrative. They wanted to celebrate someone who didn't listen to preconceived ideas of success and became successful by creating their own rules. Amanda Taylor (IG: amandataylor80) is local social influencer with close to 600,000 followers on Instagram. The piece is a portrait of Amanda covered with a story written specifically for this piece. The other door features "the pen" used to write the story.